The DCMS have just released their nations/regions breakdowns of creative industries employment in the UK and the Scottish picture is, relatively speaking, somewhat disappointing even if the figures show the number of creative industries and creative economy jobs (more on that distinction later) in Scotland to be more than most recent Scottish estimates calculate.
Across the UK creative industries jobs (creative and support) grew 10% between 2011 and 2013, while in Scotland there was a slight drop from 103,000 to 102,000 according to the DCMS count. In the wider ‘Creative Economy’ (which includes creative jobs in non-creative industries) every sub-sector bar two (Architecture and IT) recorded falls in employment with the total dropping from 166,000 in 2011 to 163,000 in 2013. The sectors recording the highest falls were Advertising and Marketing ( -2000 jobs) Crafts (-2000) and Design (-2000) with the highest riser being IT, software and computing services (+8000). The presence of the latter in Creative Industries statistics is a continuing issues as many of these jobs are not in fact creative industries related at all and as this sector accounts for one third of the total jobs its increase of 7000 jobs over the two years masks the falls elsewhere.
Whereas every other area in the UK shows an increase in creative industries employment as a proportion of total employment between 2011 and 2013 averaging 0.5% and up to 1.2% in the East of England, only Northern Ireland and Scotland record a drop, albeit a statistically insignificant 0.1%.
Scotland’s 102,000 creative industries jobs (NB jobs in the creative industries only, the creative ‘economy – see below) account for 6.3% Scottish employment total compared to the 8.5% UK average (a total of 1.7m jobs). However setting aside London (16.2%) and the South East (10.1%) that’s on a par with most of the rest of the UK barring the East of England (8.3%) and the South West (7.6%).
With 163,000 of the 2.6m UK Creative Economy jobs (NB ‘Creative Economy’ counts creative jobs in non-creative Industries) Scotland’s share has fallen more (-0.6%) than anywhere other than the East of England (-0.8%).
That these figures are very different from those used in recent discussion of Scotland’s creative industries comes as no surprise to those of us with an unhealthy interest in comparative methodologies but is a real problem in trying to get to any sort of coherent policy discussion about what needs to be done to support both overall growth and the specific needs of individual sectors.